Journal Editor

Who/that and other annoyances

Formal language

How should we use ‘new’ words

Continuous tense

Evolving Language

Singular and plural revisited

What’s in a name?

How far should we go?

TLAs; or sometimes FLAs - what do you do?

Writing for humans and machines: A guide to search-friendly technical writing

Today, a significant amount of product-related questions begin long before a user reaches a manual, help centre or knowledge base. They begin in a search box. This article bridges the gap between writing for humans and search engines, without compromising on tone, precision, or user-centred design.